The End Of Marketing And Funnels

Here’s a tidied-up version of the transcript:

The New Way to Sell Things Online

In this lesson, we’ll discuss a new, easier, and simpler way to sell things online. To understand the new approach, let’s first examine the old way.

The Old Way

1. Run ads
2. Drive people to an opt-in page
3. Get leads into your funnel
4. Send leads to a sales page
5. Convert leads into customers
6. Add follow-up sequences to improve conversion

This method still works but has several problems:

1. Ads often don’t immediately generate a return on investment
2. Content may not get enough visibility or engagement
3. Email marketing, while still profitable, suffers from low open rates
4. Sales pages may not convert as expected

These issues often lead to a “cycle of death” where marketers constantly change their offer, rebuild their funnel, and rewrite their content, hoping for better results.

The Perfect Offer Fallacy

Many marketers believe they need the perfect offer to succeed. However, this approach is flawed because:

1. Most people don’t know what they want until they see options
2. Focusing on a single “perfect” offer limits sales potential

Speed Issues

Two contradictory speed problems exist in the old method:

1. Going too slow: The time between initial interest and engagement is too long
2. Going too fast: Expecting immediate trust and purchase decisions

The Perfect Process and Perfect Pitch

To solve these issues, focus on the following:

1. Content Creation

• Create valuable content that builds trust
• Make it about what your audience wants and how they want it

2. Community Building

• Instead of turning leads into email subscribers, turn them into community members
• Offer free value when they join your community

3. The Perfect Pitch

Use one of these two methods:

Method 1: Content-Offer-Pitch (COP)

1. Create valuable content
2. Make an offer for help in the comments
3. DM interested people and ask what they want
4. Offer a solution based on their needs (e.g., courses, services, consultations)

Method 2: Affiliate Marketing

1. Create valuable content
2. Offer to share helpful tools via DM
3. Send interested people to a trial of an affiliate product

By using these methods, you can create a more flexible and effective sales process that adapts to your audience’s needs and preferences.