This guide shows you how to write authentic short form stories that connect with your readers
and make them want to buy.
This is different from typical long form sales copy.
There’s less hype. It’s less pushy. Less salesy.
There are six steps or sections in the Framework.
- The Cliffhanger Headline – A specific moment that creates curiosity and makes people
want to know what happened next - The Introduction – Brief background that establishes credibility while staying relatable
and human. - The Backstory – The situation or struggle that led to the creation of whatever you’re
selling, told with specific details and real emotion. - The Discovery – The moment you found the solution to whatever you were struggling
with, told naturally without hype or wild claims. - The Benefits – Explain how your product or service helps the customer, but do it using a
“what happened next” theme …describing the results you experienced after your
discovery. - The Call to Action – A clear, low-pressure invitation to try what you’ve discovered, with
strong guarantee
I’ll walk you through each step and I’ll give you multiple examples so you can see how this
applies to different types of products and markets.
Then we’ll tie it all together with an example story, followed by a breakdown of each section of
the example story itself.
