Typically, getting results on YouTube takes years. If you look at the most successful channels, it literally took years. But what if you could move forward and get those kinds of results in literally a handful of weeks instead of years? It’s possible.
I’m going to go against the grain. Many people talk about taking time to script and plan, and while there’s a place for that, I’ve personally been winging many of the videos that have allowed me to break out, driving thousands of views daily. In this video, I want to talk about how you can do that too – how you can let go of trying to be perfect with your videos and scripting, and instead just step in front of the camera, press record, and connect more easily with your audience.
Hey, it’s Brian. I’m glad you’re back – whether you’re a regular viewer or new to the channel. Let me share my approach.
Back at the end of September, I really focused on publishing a lot of videos. Looking at the most popular channels in my niche, I noticed people are uploading like mad. Many channels that I used to compete against were one-person operations, just like mine. I have a small team that helps me edit, but everything else – ideas, thumbnails, scripting, editing, lighting, backdrops – is on me.
If you’re getting started and your videos aren’t connecting, you might be trying to perfect everything. Maybe your audio is off, or your on-camera communication isn’t clear. So you spend weeks or months on a video, creating more anxiety as you strive to make it perfect. The thought of potentially wasting all that invested time is terrifying.
Instead, I recommend creating simple videos. Film indoors where you can control the environment. Use the same location each time, set up consistent lighting, and make small adjustments that actually matter – improving audio, video quality, and on-camera performance.
By not strictly scripting my videos, I can sit in front of the camera and freely discuss ideas. The pressure of creating a perfectly scripted video that might fail due to technical issues or a bad topic is eliminated. Instead, spread that pressure across multiple videos.
For example, I recently published a video that got 2,000 views a day on day six, and it’s still growing. I did this without much planning and without a script. I literally had no bullet points when I started.
There is a catch, though. When you begin making videos like this, you might feel exposed, awkward, and unsure if you can pull it off. But if you push past that fear, you get a chance to practice and improve. The more videos you publish, the more opportunities you have to:
- Trigger the YouTube algorithm
- Connect with your audience
- Become comfortable on camera
I know many people get anxious about being on camera. When I started, I was really nervous. Today, I’m much more comfortable, and that’s simply because I’ve done this many times.
Looking at the best YouTubers with great delivery, they’ve done countless videos. Take Tony Warfield, for example. He mentions in every video that he doesn’t script his videos, it might not be perfect, and he just pushes forward. He’s driven hundreds of thousands of views and is approaching 100,000 subscribers.
I’m not saying completely abandon scripted videos. Sometimes spending 30 minutes planning can help generate concepts. My current approach is to have a loose script that guides me but doesn’t constrain me.
An additional benefit is that by not spending excessive time scripting, you can invest more time studying your niche on YouTube. Look at what’s working for other channels. This is what I call “YouTube opportunity.” By understanding your niche, you can improve your content.
Compare my growth: a year ago, I was getting around 200 views a day. Now, I’m driving 8,000 views in a 48-hour period. The key was immersing myself in my niche, studying other channels, and continuously asking how I could improve.
Remember, if you’re not getting views, something can be improved. The biggest factor is powerful delivery – being able to converse and share ideas spontaneously.
