Imagine if you could download 12 years of moneymaking knowledge into your brain like Neo from The Matrix. This is essentially what I’m about to share with you – my journey of accidentally making $100,000 selling a collection of blog posts, my idiot-proof layout for a 60% conversion rate, and how I generate hundreds of thousands of visits a month without sending a single cold email.
Understanding Your Ideal Client
To start, you need to become absolutely obsessed with your ideal client. Research where they hang out – podcasts, books, events, social media groups, influencers, websites, blogs, software, apps, and more. Create a social media profile as your client and act like them. Fill your feed with content aimed at your customer. If you can’t find anyone else targeting your ideal client, it might mean they don’t exist, so consider a different audience.
Identifying Problems and Creating Content
Write out 100 problems that your audience has. These should be issues that keep them up at night, not just surface-level concerns. Then, create content based around these problems. I wrote blog posts two to three times a week, addressing each problem and how to solve it. Over time, I’ve written close to a thousand articles, building a decent Google search ranking and traffic source.
Scaling Your Content
As my content grew, I started focusing on larger problems and breaking them into smaller chunks. I created lead magnets for each post and slowly built an email list of thousands. I also started a Facebook group, promoting it through my email list, blog posts, and as a thank you page for lead magnets.
Turning Content into a Book
Essentially, this process was writing a book. I compiled my best-performing blog posts into my first book, “From Single to Scale.” I could tell which sections to include based on traffic, views, and shares. Each chapter had a call to action leading to exercises, templates, or worksheets, which served as lead magnets.
Monetizing Your Audience
While I’ve sold tens of thousands of books, the real money came from selling to readers. Offering coaching, consulting, or software to people who have read my book has made me hundreds of thousands of dollars. My opt-in pages get about a 60% conversion rate on average, thanks to relentless testing, simplicity, and making big claims.
Creating High-Converting Opt-in Pages
My opt-in page layout consists of four main sections: headline, bullets, image, and button, with a hidden fifth section for data collection. The headline does 99% of the work, addressing the audience, making a big claim, and setting high expectations. Keep it simple and focus on what they desperately want.
Crafting Compelling Headlines and Bullet Points
Your headline should include specific amounts, realistic timeframes, and address potential doubts. Bullet points should hint at how your solution works, acting as mini-headlines. Use these as testing posts on social media before creating full pages.
Generating Traffic
While you can use paid ads, I’ve generated millions of visits without spending on advertising. Focus on creating content that addresses your audience’s problems. Remember, you only need a handful of clients, so even videos with dozens of views can land you leads.
Key Takeaways
Keep your content simple, clear, and exciting with big claims. Focus on impressing your audience, not your peers. Replace “algorithm” with “audience” when evaluating your content’s performance. Prioritize crafting compelling titles, thumbnails, and ideas before creating the content itself. Make your call to action simple, obvious, and juicy.
By following these strategies, you can create high-converting funnels and deliver incredible results to your clients, potentially guaranteeing them hundreds of thousands of dollars worth of results.
