This video will walk you through the local SEO strategy and to take a look at all of the other local businesses that are gathering traffic from Google organic locally. Or having a look at the competition to uncover how other local business owners large or small are actually getting new business with their local marketing. What you will learn in todays local SEO video:
1. How to find what local marketing is working for my competition
2. How to find winning local keywords using SEMrush
3. How to find the best keywords for ranking in Google Maps
4. Should you invest in local organic SEO or Maps SEO
5. Should I use local PPC ads
Should you be investing in local SEO moving into 2025? Of course you should. In this local SEO tips video, I want to help you, the business owner, assess your leading competition to understand where you should be focusing your marketing dollars, energy, and budgets.
I want to help you decide how to market. Should it be Maps, PPC, location pages, organic blog content? What is actually driving dollars for the businesses in the position you want to be in? Let’s get directly into the strategy and how to uncover this for yourself.
You’ll need some tools. I’m utilizing SEMrush, but it’s not about promoting any specific tool. I just want you to have the resources available to do the analysis. I’ll use an example from a client I worked with this morning, using their actual key terms to show you how we realized that local Maps is going to be the best place to invest marketing dollars for this business.
Let’s look at the term “laser hair removal in Barrington.” The strategy is simple: we want to analyze our competition and figure out where they’re deriving their marketing or new customers from as far as web presence. We’ll look at the maps, scroll down to the bottom, and examine the leading business. We’ll pull them into SEMrush and look at their organic research.
We’re doing this to uncover and identify if we should focus on targeting more organic pages in more areas. As a business owner, look up who’s ranking above you for your services and areas. Then, analyze their organic traffic to determine if you should invest in creating location service pages for these services in these locations.
The best way to uncover this is to look at your leading competition in the spot you want to be in. Look down the list and see what percentage of their traffic comes from branded searches versus non-branded keywords. This information is valuable because it helps you determine if creating new pages and optimizing them is worth the investment based on the potential traffic and conversions.
Another thought:
While focusing on local SEO is crucial, it’s also important to consider the rising importance of voice search optimization. As more people use voice assistants like Siri, Alexa, and Google Assistant, optimizing for conversational queries becomes increasingly vital. This involves focusing on long-tail keywords that mimic natural speech patterns and ensuring your content answers specific questions users might ask verbally. Additionally, structuring your content with schema markup can help search engines better understand and present your information in voice search results. Consider creating FAQ pages that address common voice queries related to your business, and ensure your Google My Business listing is fully optimized with accurate, detailed information. By incorporating voice search optimization into your local SEO strategy, you can stay ahead of the curve and capture traffic from this growing search method.