- This SEO Checklist Cover These Points And More:
- 1. Local business SEO Checklist For Beginners
- 2. Small Business SEO right for you?
- 3. Why SEO
- 4. Google Search Results Page and Schema Markup
- 5. Local SEO Keyword Research For Small Businesses
- 6. On-page SEO optimization
- 7. Local SEO Tips
- 8. Local Link Building & Citations and Directories
- 9. Local Technical SEO
- 10. Location Page Local SEO Content creation
- 11. Local Service Page Local SEO
- 12. Small Business Content Creation
- 13. Blog Content For Local Businesses
- 14. Google Search Console GSC and analyzing heat maps
- 15. Should I Do Local SEO Myself or hire an SEO agency?
- 16. Google Maps Tracking And Ranking
Here’s a tidied-up version of the transcript, focusing on the main points and key information:
Local Business SEO Checklist for Beginners
Is Small Business SEO Right for You?
To determine if small business SEO is right for you, consider:
- What services you offer
- Where you offer them
- Your most profitable or fastest turnover service/product
Use tools like SEMrush to analyze your leading competition and understand:
- If they’re getting traffic from maps, organic, or paid search
- Which keywords are performing best for them
Why Small Business SEO?
If your competition is achieving results (phone calls, form fills, leads) through content marketing, Google Maps, or PPC, then small business SEO is worth considering.
Google Search Results Page and AI Features
Key features of the Search Engine Results Page (SERP) include:
- Sponsored ads (Local Service Ads, PPC)
- Google Maps listings (also called map pack or snack pack)
- Organic listings
- Featured snippets and other AI-generated content
Keyword Research for Small Businesses
- Make a list of your services and locations
- List your competitors for each service in each location
- Use tools like SEMrush to analyze competitors’ keywords
- Focus on keywords that drive traffic and conversions
On-Page SEO Optimization
Key areas for on-page optimization:
- Title tag
- URL
- H1 tag
- Meta description
- Content length (aim for the average of top-ranking pages)
- Header count and optimization
Local SEO Link Building
Focus on:
- Citations and directories
- Local business listings
- Chamber of Commerce memberships
- PR services
Quality matters more than quantity for local SEO link building.
Technical SEO for Small Businesses
- Use a quality host (e.g., Amazon AWS, Google Cloud, Microsoft Azure)
- Choose a reliable platform (e.g., WordPress)
- Use quality themes and plugins
- Implement a CDN for speed improvements
Tools for technical analysis:
- Site Bulb
- Screaming Frog
- SEO Clarity (for larger sites)
Content Creation for Local Businesses
- Create service pages and location pages
- Develop supporting content using the “who, what, when, why, where, how, and best of” framework
- Focus on content that can potentially lead to sales
- Analyze competitors’ content to identify valuable topics
Remember to prioritize quality, relevance, and user intent when creating content for your local business website.
