Hi guys, it’s the Ecom King here and in today’s video I’m going to be showing you how we did over $20,000 with a brand new Shopify Drop Shipping Store in just 10 days. You can see here from December 5th to December 14th, 2024. Now in this video, I’m not just going to be showing you the Shopify dashboard and all the analytics, I’m even going to be showing you the Facebook ads manager for the one we’re using to run the store.
If we look at the break-even ROAS, just so you know the store is profitable, you can see the break-even ROAS is 5.03 and our break-even ROAS is just under two. Now something important to mention is the first few days we launched this Drop Shipping Store, it was actually a failing store. It was a losing product, but then a few days later after the changes that we made, we turned it into a winning product. This is where most beginners fail – they see a little bit of red, they panic, they stop, but with us, we actually changed things and we made it a winning product.
Here’s everything that you’re going to learn in today’s video: how we found the product, how we created the store, what offer we made, and then the Facebook ads strategy and what creatives we used. So if you want to make $110,000 in 10 days with Shopify Drop Shipping, then you need to watch this video in full.
If we look at some of the core key metrics that are important to take notice of, the average order value is around about 100 Australian dollars, which to USD is just over $50, I believe. So it’s a higher ticket store. Now the reason why this is important to pay attention to is because low ticket items in Drop Shipping, especially if you’re going to run Facebook ads, simply isn’t going to work anymore because of how expensive it is to advertise on the platform. So if you’re not selling a drop ship product for at least $40 and $50 above with a good margin, meaning around about $30, you’re really going to struggle to make any money. So forget about trying to drop ship those $10 or $20 products because they’re just not going to make you any money.
Now if we look at the conversion rate here, it’s at 3.68%. So that’s definitely over industry standard. Industry standard is around about 2 to 2.5%, and I’m going to be going over our landing page a little bit later. Now just to prove that this is a brand new Shopify Drop Shipping Store, I’m going to change the dates to the last 90 days and now you can see the comparison is going to be the previous year. So I’m going to click apply and you guys can see here you can tell definitely this is a new store because the chart is basically dead till the last around about 20 days and you can see the influx is insane.
So guys, before we move into the next part of today’s video, I’ve got a huge announcement that I couldn’t hold back that I know every single one of you wanted to hear, which is I’m now offering a free ecommerce and Drop Shipping mentoring. You’ve heard me correctly, it is 100% free to participate and join. All you’ve got to do is follow the link in the top of the description and in the pinned comment and join the Ecom King Vault.
That being said guys, let’s get straight back into today’s video. Let me show you how we found the product. Now we simply just went over to the Facebook ad Library. We typed in key keywords like “50% off”, “limited time to buy” and loads of other keywords that I leave in the description below on a cheat sheet if this video gets to 2,000 likes. And then we filtered it by active ads, impression by last year till today, media type video, and language is English. As long as you use those filters, you’re going to find some amazing ads on the ad library.
Then all we simply did was just scroll through the ad library and you’re going to see loads of Drop Shipping products appear. Now when you’re scrolling through the ad Library like this, so for example this necklace is a Drop Shipping product and all these other products that are coming are Drop Shipping related, you don’t want to just scroll past them. Even if you see a product on here that you think is saturated or you think “Oh, I’ve already seen that product before,” don’t let that be a reason for you to overlook the product.
A lot of people, what they do is they look on the ad library and they’re like “I’ve seen this product before so why should I even sell it?” and that is the worst thing that you can do. And one of the biggest myths in this whole industry is that a product is saturated. The amount of products that we’ve scaled to over 7 figures and beyond and they were classed as saturated products even when we started selling them is insane.
Now there is a secret gem to using the ad Library. Once you come across an ad like this that’s definitely Drop Shipping related but it shows you three ads close to each other that are from the same page, you can see here Snuggy Steps, Snuggy Steps, Snuggy Steps have appeared three times here. That is a good identifier that this is doing well on the ad library because it’s showing me three of them at the same time and you can see that the video intro is different because the image here is different, the image here is different, and the first thumbnail here is different. So it’s a completely different ad.
Now once you find a bunch of ads from the same page in the same area, you want to highlight the page of the name and go to where it says “View ads”. Now once you’ve done “View ads” it’s going to show you all the ads that they’re running. Now this is another page that I found which was called Titan’s Kitchen and they’re selling a titanium board. Now again, a lot of people would imagine that this is a boring product. You’re looking at a titanium chopping board – how can that possibly be a winning product?
So now what I want to do is I now know what the product is, the name of the product, so now I’ve opened up another ad library and I’ve just typed in the name of the product using the same filters as before, which is active ads, and now we can see the same page again but now I’ve seen another page called Toxic Block, Toxic Block, Toxic Block, and if I scroll down again there are more pages. This one here selling the same board and if we keep scrolling down you’re going to see another page here selling the same board.
So what you want to do is once you type in the name of a product that you found on the ad Library, you want to make sure there’s loads of other Pages sending ads to the ad library. Now of course just by showing you this now you can clearly see that they’re all selling the same product.
Now before we move on to the next step, we’ve just got to make sure that this product is available to drop ship. So you want to go to AliExpress and make sure that it is available. So I’ve typed in titanium cutting board and I’ve found the same product and funny enough, it shows here that there’s a thousand that have been bought recently. This is a top selling product in the last 7 days, so clearly it’s a winning product. So if you guys want to steal this right now, make sure you go ahead and do so.
So we now know it is a Drop Shipping product, so we can now move on to the next step, which is going to our competitors, which are the people that are running this on the ad Library. All of these people, you want to go to their Shopify store and you want to see what type of angle they’re trying to promote. Now just based off the ad copies that I’m reading as well, they’re trying to say that plastic chopping boards are dangerous because of all the chemicals that you digest and that is the angle that they’re all using in their videos and in their images.
Now clearly based on how many active ads there are for this product, which is 2,000 by the way, and that’s just using one keyword to find the product which is titanium cutting board, and the amount of people that are advertising it and with the sales that AliExpress is showing, this is clearly a winning product. So now we found our winning product and it was literally that simple. I didn’t just make this up on the day, I literally found this product whilst I was doing it with you guys.
So now what we need to do is find a gap in the market for us to sell in. Now the gap honestly can be a lot of different things. It can be the country that these people are selling to. For example, we’re selling in Australia and guess why we’re selling in Australia? Because all of our competitors, they’re only selling in the main markets like the US. So we thought we’d go and entertain the Australian market. So that could be one thing.
So just like that guys, I went to ChatGPT 4.0 and I typed in “Titanium cutting board benefits” and just like that it’s given me 10 benefits. Now the one that all my competitors are running is the non-toxic plastic angle. Now that hasn’t even come up in this list by the way. Now the ones that we want to avoid are the boring ones. Durability, that’s something we can potentially do, but what we could do is we could make a marketing angle meaning a video creative, an image ad targeting one of these in one image, this in another image, this in another video. So we can basically go over these angles in different creatives.
Now the one that is the most obvious for me is hygiene service. So titanium is naturally more antibacterial, so we can talk about basically getting food poisoning, making sure that your kids are safe from, you know, all these horrible things that can happen if you don’t keep the place clean. So that is probably the strongest angle out of them all that I’ve seen from this list and this hasn’t been used in my competitor’s angle and this is a very strong angle. Think about food poisoning – it can put you in hospital and it can even kill you. So that’s a strong angle that we can talk about and we can talk about how titanium is more antibacterial.
Ask the ChatGPT to go into more information and this is the bit that I wanted to see: “Studies have shown that titanium surfaces reduce bacterial survival rates.” That’s what we wanted to see because now guess what I can do? I can use this in my ad copy. I can literally put this or reword it slightly in my ad copy because people love studies, people love proven studies. So this kind of stuff will get people to punch straight away at my ad.
There we go guys, we found a winning product for completely free using the ad Library. We were able to find a gap in the market and now we’ve even got the information we needed to create creatives for the product based on the information we found using the ChatGPT.
So guys, now we want to cover the landing page design on Shopify because remember in the intro I told you guys that for the first few days that this store flopped and it wasn’t a winning product and we were unprofitable, but then once we made some changes to the landing page, things completely changed.
So guys, before we move on to the next part of today’s video, I want to give a massive shout out to today’s sponsor, which is Store Domain. Now with every drop shipping store or e-commerce store that you build, you’re always going to need a domain name and there’s no better domain name to get than a .store domain. Now a .store domain name is your brand’s identity that’s going to enable you to sell more online. Now there’s some really good benefits to having a .store domain name over any other extension.
Now a detailed study shows that websites with a .store domain name get 87% more visitors than any other extension because it’s easier to search for. It gives you that professional edge that tells your customer exactly what you’re trying to do, which is sell them a product, because it’s a .store domain. Now here’s another really cool thing: by using a .store domain name on your website, you can even decrease your ad cost up to 12%. So if you’re serious about getting some sales on your e-commerce or Drop Shipping Store, then you need to get a store domain name. Now if you use my exclusive link, you can get your domain for just $0.99. So make sure you click the link in the description and in the pinned comment to get your .store domain name and let’s get straight back into today’s video.
So I’m going to be showing you two different landing pages, the before and the after. Just to be completely honest and transparent with you guys, this isn’t our product nor is it the original landing page. This is just me making two dummy landing pages to show you a potential between the two because obviously I don’t want to give the product away, but I tried my hardest to replicate it with a different product so you get a good idea.
So this is the landing page before we made any changes, and you can see here it says “Breathe Lace, your stress-free companion”. So it was a strong product name. We had the three little product features here, we had the “buy more save more”, we have these lifestyle images with these really high quality images, then we had the “Join 100,000 smokers who quit”, which is a very powerful statement. We had “Ours versus the others”, then we had another image showing it and saying how the benefits of quitting smoking can be happened, “Ready to quit for good”, and then we had the reviews. So it’s very simple and easy. It was a clean landing page that looked effective. Now for those that are asking, this is the Shrine theme.
Now if I show you the second landing page, you can see now this one now says “Breathe Pro, your stress-free companion” and the original had this name. So there’s a slight difference in the name that made a difference. And then you can see here the “Buy one, buy two” in terms of “Buy two and get each for $24.99”. The other landing page just said “Best seller”. So we pretty much gave more information on the bundle. The images didn’t change, but this is where things get interesting. You can see here now it says “Double your Breathe necklace and a free bonus. Get two Breathe necklaces for the price of one and a half” and then it shows what you can pre-select and what you can select. So you can see here they dim out based on what you select. So this is what we did and this made a massive difference in average order value and general conversion.
So if I show you the other landing page, it didn’t have this, but this one had it and this is what made the big difference. Now the main thing that you’ve really got to do with your landing pages guys is call out who you’re trying to target very, very abruptly. So you can see here we’re talking about quit smoking, we’re talking about being stress-free, so we’re talking about these keywords that really get people to want to pay attention. You’ve got to call out the user, you’ve got to explain what they’re trying to fix or what they’re trying to solve, which is quit smoking, and then you’ve got to give them that solution in a very friendly way like this where they feel like they’re going to get a lot of value for money.
Honestly, if you’re not running these offers these days like this that I’m showing you, you’re going to struggle to do any conversion. The old school Drop Shipping where you don’t have any offers on your landing page, it simply just won’t work anymore.
Now guys, I want to show you some examples of the creatives that we use for the Facebook ads. Now these are going to be very correlated to the landing page and this is very, very important to listen to. If your creatives do not match your landing page in terms of language and the offer or the angle that you use, you’re going to confuse people when they get to your landing page because if you’re saying one thing in the video but then your landing page says another thing that contradicts it or doesn’t match, users are going to get thrown off and they’re going to fall off. So you’ve got to make sure the language and the offer is the same in the creative. Now if that means that you have to create multiple landing pages to create different offers to match, then so be the case.
This is your first one here, which is your traditional Drop Shipping ad where it shows the product in a POV style explaining with a voice over how this product can help you and it’s 13 seconds long. Now the second creative that we had was a review. So it’s a woman reviewing it and you can see this is a little call out of what the product does for it. This was a long form, so this was 50 seconds long. Then the third creative here was another POV style creative. “Can kids use this?” and this was a 12 second long video. Then our fourth video was another video of somebody else talking about another question. So these are questions and answers videos and these do really, really well. But you guys can see here, this is an interview style video where the guy is basically reviewing the product in an interview style explaining why the product was so helpful. And then our last video was an interview podcast style explaining why this product is so beneficial for you and this one was 23 seconds.
Now what I wanted you guys to really think about by me showing you those clips very quickly was there’s totally different ways those videos were done. Some were done in a POV status, some were done where somebody’s reviewing the product and filming themselves, there are some of them where it’s an interview
Ladies and gentlemen, welcome back to the channel. Today in this video, I will tell you everything you need to know about Pika 2.0, a brand new update for this platform. I will leave the link for Pika Art in the video description below, and without any further ado, let’s get straight into it.
The first thing you need to do is sign up to this platform. I highly suggest signing up using your Google account, as it’s the easiest way. Now, let’s talk about the brand new features Pika 2.0 offers.
On the right side, you’ll see that I currently have 150 credits. If you click on pricing, you’ll find that you get 150 monthly video credits. If you use this tool frequently, I highly recommend upgrading to one of the premium versions. You can upgrade to Standard, Pro, or even a more advanced version.
One of the most exciting new features is called “ingredients,” where you can upload multiple scene ingredients including characters, objects, and locations. To demonstrate this, I’ll use Leonardo AI to find images. I’ll search for a landscape, a main character, and an object to create a scene.
For example, I’ll choose a landscape image, select a muscular character, and find a burger as an object. After downloading these images, I’ll upload them to Pika Art. Then, I’ll create a prompt: “A muscular guy eating a burger on a bridge.” When you click start, Pika 2.0 will begin generating the video.
The platform also offers templates that allow you to create similar videos using AI. You can see various examples of generated videos, such as characters wearing outfits in different locations, turning and posing for the camera. Most of these videos are quite short, around 5 seconds long.
Another cool feature is the Pika Effect, which includes three new effects: peel it, poke it, and tear it. You can apply these effects to your generated images, adding interesting visual dynamics to your videos.
It’s worth noting that to use the Pika 2.0 model, you’ll need a paid account. While a free account is available, it comes with a watermark, and you’ll need to upgrade to remove it. Despite this, many people will likely enjoy experimenting with this tool to create fantastic AI videos.
If you’re interested in trying out Pika 2.0, make sure to sign up using the link in the video description. I encourage you to explore the platform and share your experiences in the comment section.
With that said, have an amazing rest of your day, and I’ll see you in the next video. Peace!
