The YouTube Community Wall is a powerful feature that allows creators to post images, polls, and text-based content, creating a stream of engaging content for their audience. Over 2023, Ed posted hundreds of times on their own channel and others, generating significant income, adding over 10,000 subscribers to their email list, and growing their channel.
Many people are unaware of the Community Wall’s existence or how to use it effectively, missing out on potential sales and email signups. Ed tracked clicks from community post links, with a recent post generating over 200 website visits and multiple program applications in just a couple of minutes of work.
YouTube has recently started giving community posts more prominence on the homepage, especially on mobile apps. Contrary to popular belief, these posts aren’t only shown to subscribers but can reach millions of impressions even for channels without a large subscriber base.
Ed ranks different types of community posts based on their effectiveness:
- Polls: While random polls can generate impressions, they’re not very useful for business. However, when used for market research, they become a valuable tool.
- Educational text posts: These are ranked as S-tier. The speaker posted educational content consistently, which built a loyal audience and led to increased sales when they promoted products.
- Video promotion posts: These quick posts can generate more views and sales by highlighting existing videos that solve specific problems.
- Lifestyle posts: These engage audiences well but aren’t as powerful for sales. They’re rated B-tier.
- Email list promotion: This strategy helped grow the speaker’s email list to 10,000 subscribers without offering any sign-up bonuses.
- Testimonials and case studies: Posting client wins and testimonials builds trust and awareness of offers.
- Direct product promotion: The speaker made $59,000 from just three posts promoting their high-ticket offer.
To track the effectiveness of these posts, Ed used a tool called Revvit, which logs where clicks come from and tracks conversions.
The main downside of the Community Wall is that smaller or newer channels may not get as many impressions, and success requires skill in writing hooks and setting up problems. However, with practice and persistence, creators can leverage this powerful tool to grow their audience and increase their income on YouTube.
