- 0:00 Why TikTok Ads?
- 1:31 Making A TikTok Ads Account
- 3:00 Understanding The TikTok Algorithm
- 5:00 Elements of a Viral Ad
- 7:10 Creating A Script & Ad Plan
- 11:25 How To Film The Ad (4 ways)
- 12:45 Ai-generated Ads
- 16:20 Outsourcing Ad Creation (UGC)
- 25:25 Editing The Ad
- 32:57 Publishing A TikTok Ad (How to run ads on TikTok)
TikTok ads can be a powerful tool for businesses, but many people make mistakes that prevent them from achieving success. In this video, I’ll share a proven formula for creating effective TikTok ads and optimizing your ad campaigns to ensure you’re not wasting money on views that don’t convert into paying customers.
I’ve studied countless TikTok ads to analyze what works, including how they frame their messages and when they post. I’ve found a significant overlap between successful organic content and effective ads on TikTok. This information is often sold in expensive courses, but I want to provide it for free to help your business succeed on TikTok or other advertising platforms.
Getting Started with TikTok Ads
To create a TikTok Ads account, visit sandrellmedia.com/tiktok or click the link in the description. You may find promotional offers, such as spending $30 to get $50 in ad credits. After signing up, fill out your email and password, select your industry (e-commerce is common), and enter your business name and website. This will lead you to your TikTok dashboard.
Understanding the TikTok Algorithm
The first step in creating successful ads is understanding the TikTok algorithm. The goal of the algorithm is to serve the most engaging content to users. Content that feels organic and relatable tends to perform better than overproduced videos. Aim for a simple, natural feel—think of it as having a conversation with a friend.
Retention is crucial; you need to tell a captivating story with a strong hook right from the start. For example, an ad might say, “We scanned the rental for hidden cameras,” which immediately piques curiosity about the outcome.
Elements of a Viral Ad
Successful ads should be solution-oriented and evoke emotions. Instead of focusing on product specifications, highlight the benefits and experiences associated with your product. Consider the four major motivators for purchases: health, wealth, happiness, and love. Tailor your messaging to connect with these emotions.
A strong hook is essential for capturing attention. It can be verbal or visual but should create an information gap that encourages viewers to keep watching. For instance, starting with “I can’t believe more people aren’t talking about this” establishes intrigue.
Creating Your Ad Script
When structuring your ad script, follow this format:
- Hook: Capture attention immediately.
- Two-Sentence Story: Share a relatable experience or pain point.
- Four-Sentence Solution: Describe how your product solves the problem.
- Call to Action: Encourage viewers to take action, such as visiting your website for a discount.
Filming Your Ad
There are several ways to film your ad:
- Self-Filming: This is cost-effective but may not suit everyone.
- Using AI: Tools like Arc Ads can help create videos without needing to be on camera.
- Outsourcing Creation: Hire creators who specialize in user-generated content (UGC) through platforms like Join Brands.
- Leveraging Existing Customers: Encourage satisfied customers to create content showcasing your products.
By avoiding common mistakes and following these guidelines, you can create effective TikTok ads that resonate with your audience and drive conversions, ultimately enhancing your business’s success on the platform.
