Google Ads Conversion Tracking Tutorial (With GTM) | 2025 Step-by-Step Tutorial

In this Google Ads tutorial, you’ll learn how to set up Google Ads conversion tracking on your website using Google Tag Manager – a powerful tool that simplifies tracking conversions, optimizing ad performance, and improving your Google Ads campaigns. Whether you’re new to digital marketing or looking to refine your skills, this step-by-step guide will walk you through the entire process.

• 0:00 – Introduction
• 0:09 – Installing Google Tag Manager on WordPress
• 3:03 – Setting Up a Purchase Conversion Event
• 14:48 – Setting Up an Add-to-Cart Conversion Event
• 17:16 – Setting Up a Lead Form Submission Event
• 19:32 – Testing Your Conversion Tracking Setup
• 21:29 – Conclusion