Seven years ago, I decided to start a YouTube channel to help more clients find me, and it more than tripled my business’s revenue in less than two years. Since then, my revenue has tripled again. If you want the shortcut to achieving similar results, I’m revealing my exact funnel in this video. You will learn seven simple steps to transform your broken marketing funnel into one that finds clients around the clock, how to accomplish this in just a few hours per week, and why achieving results like mine is not just possible but probable if done correctly.
Let’s begin by discussing the average sales funnel, which may look familiar to you. It typically involves getting people through paid advertising or social media posts, with the goal of directing them to your website. Once visitors arrive at your site, a certain percentage may book a consultation or appointment. However, this approach often yields average results because these visitors are usually not warmed up enough. They might have just heard about you for the first time and may not be ready to engage further.
In my early days as a web designer, I experienced this firsthand. I would rank high for terms like “web design Los Angeles,” and while people scheduled calls with me, they were often just fishing for information rather than genuinely interested in hiring me. This changed dramatically when I switched to a YouTube sales funnel.
In this new funnel, potential clients start by searching for solutions on YouTube. When they find and watch your videos, they are likely to continue watching more of your content. This repeated exposure builds familiarity and trust; once viewers have watched multiple videos, they become more inclined to hire you for your services. Unlike cold traffic from traditional funnels, these viewers are pre-qualified and much more motivated to engage.
The secret behind this effective funnel is repeated exposure. Marketing experts suggest that potential clients need about seven touchpoints before they reach out, but video content accelerates this process significantly. When viewers watch multiple videos, they develop a stronger bond with you and begin to see you as a trusted expert.
Now let’s dive into the seven simple steps for succeeding on YouTube:
- Find Your Focus: Determine who your ideal audience is and what topics resonate with them. Start by identifying their demographics (age, gender, location) and psychographics (pain points and struggles).
- Research Your Niche: Investigate what successful channels in your industry are doing. Look at popular video types and themes that connect well with their audiences.
- Plan Your Content: Outline 52 topics for the year—one for each week—to ensure consistent content creation. Start with frequently asked questions from your clients and expand using keyword research tools available in YouTube’s Creator Studio.
- Choose Content Types: Decide whether to focus on short-form or long-form videos. While shorts can help you gain confidence and traction, long-form content is generally better for building a loyal audience.
- Package Your Ideas: Create engaging titles and thumbnails that attract viewers’ attention. Use keywords that your audience searches for while also adding dramatic elements to make titles stand out.
- Script Your Videos: Begin with an engaging hook that grabs attention within the first 7-10 seconds. Clearly state what viewers will gain by watching the video and deliver valuable content using storytelling techniques.
- Optimize Your YouTube Channel: Build trust through client stories and showcase results achieved by following your advice. Include clear calls-to-action in video descriptions that lead viewers back to your website.
By following these steps, you can effectively leverage YouTube as a powerful tool for client acquisition and business growth. Remember that authenticity and genuine connection are key; focus on delivering value rather than relying solely on flashy editing or production values.
