In this video, I’m showing you exactly how business content is changing on YouTube, how it can work better WHILE saving you time, AND how you can use it yourself to grow your channel like never before. Because if you’re a business using YouTube to find more clients, or if you’re just really curious about getting started, there’s something you should know. Rewriting the playbook for businesses on YouTube — and it’s about to get a whole lot easier for you to connect with your perfect customers.
The landscape of YouTube for businesses is undergoing a significant transformation in 2024, making it easier to connect with ideal customers. The shift moves away from the traditional fast-paced, heavily edited videos to a more genuine and value-driven approach. This new style focuses on creating content that resonates with viewers, builds connections, and ultimately converts them into paying customers.
Previously, many creators relied on “retention editing,” where something visually engaging happened every few seconds to keep viewers interested. However, this approach has become predictable and less effective. Instead, the trend now emphasizes slower pacing, storytelling, and authentic engagement. Even prominent creators like MrBeast have adopted this approach, focusing on storytelling and personality rather than constant visual stimulation.
This shift is great news for businesses as it reduces the pressure for high-production values. Creators like Jamie Wolfer, a wedding planner turned YouTuber, have succeeded by producing simple yet informative videos. Her relatable content not only attracted an audience but also allowed her to create a DIY wedding planning course that quadrupled her revenue. This demonstrates the power of straightforward, value-based content in driving business growth.
Storytelling is a crucial element in this new YouTube era. By incorporating personal experiences or client stories into videos, creators can make their content more engaging and relatable. Simple formats like screen recordings, video podcasts, or whiteboard presentations are effective ways to deliver valuable information without overcomplicating production.
Adding visual elements like B-roll can enhance storytelling without overwhelming the audience. These clips can be self-shot or sourced from stock video libraries and help break up talking-head videos for variety. However, it’s essential to use such elements sparingly to maintain focus on the content’s value.
The simplicity of this new approach also allows creators to leverage AI tools for editing, saving time and effort. This enables businesses to concentrate more on planning content that connects with their audience rather than obsessing over production quality.
Ultimately, success on YouTube doesn’t depend on going viral but on creating valuable content that resonates with a specific audience. For example, fitness coach Jay has built a seven-figure business with fewer than 500 subscribers by using his YouTube channel to attract clients. This highlights that even small channels can achieve significant results with the right strategy focused on value and connection.
