Have you ever noticed how all the biggest YouTubers in the world agree on one thing when it comes to growing a YouTube channel? Improve something every time, do it better next time. You’ve got to work and level up; each video has to be better and better. But what if they’re wrong?
I wanted to know, so I set out to make a YouTube video the laziest way I could. I’ve given myself 50% less time than normal to make a video, and no matter what stage the video is at when the timer ends, I have to post it to the channel. But what am I actually trying to achieve here? Well, my goal is to try and blow up a video with the least effort possible.
“Blow up” means different things to different people. If you’re a new channel and you get 10,000 views, you might say that you blew up, and I think you should because that’s a massive achievement. If you’re Mr. Beast, you might say you blew up because you got 200 million views. So in this case, I’m going to say that my video needs to blow up and get 300,000 views in its first two weeks of life.
Now, you might be looking at my channel and thinking, “You have a quarter of a million subscribers, that should be easy.” But actually, getting 300,000 views on a video ever in my niche is very tough, so it is a challenge. More importantly, though, how much time is 50% less than normal? Well, my regular videos can actually take me weeks, sometimes even months, but in this case, I’m only going to give myself two days.
If you want to make a video that blows up, the first thing you need to do is find an idea that can actually get some traction. To find that idea, you need inspiration, and there are a few different ways of doing this:
- Look at what works for other YouTubers and make your own versions of that.
- Remake your most viewed video but in a slightly different way.
- Use social hacking, where you make a video about someone who’s far more clickable than you, like an influencer or a celebrity, and tell their story.
- Target trends, which come in all different shapes and sizes, such as breaking news stories, events, or product launches.
Luckily for me, there was a trend brewing, and I knew quite a bit about it already, which meant no more research – double lazy!
