38: Business Lessons from 20+ Years Online

David speaks with Neville Medhora, an expert copywriter, best-selling author of “This book will teach you how to write better“, and founder of Copywriting Course and SwipeFile.com.

Neville never set out to be a copywriter – it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you – if you are paying attention now.

We talked about:

🚀 How tackling challenges helps you grow in life and business
🧠 Why having unstructured time is key for big, creative ideas
🔄 Whether a truly stable career path even exists
💰 The power of taking risks and trying new things
🔍 How being transparent in marketing builds trust that lasts

📄 Show notes:

[00:00] Intro
[02:51] If it doesn’t challenge you, it doesn’t change you.
[04:39] The Power of Consistency
[06:31] Finding Balance Between Structure & Creativity
[09:12] Choosing the Entrepreneurial Path vs. a Job
[18:34] Early Experiments and Blogging
[22:00] Convincing Parents of an Unconventional Career
[24:10] The Homeless Experiment and Early Hustles
[25:54] Dropshipping in the 2000s
[32:37] How Neville Almost Got in Trouble with Facebook
[34:28] Neville’s Copywriting Breakthrough
[38:21] The Birth of Kopywriting Kourse

🗣 Mentioned in the show:

Noah Kagan https://noahkagan.com/
Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg
Gary Halbert https://thegaryhalbertletter.com/home/
Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi
Sam Parr https://x.com/thesamparr
House of Rave https://thehouseofrave.com
AppSumo appsumo.com
Facebook https://www.facebook.com/
The Hustle https://thehustle.co/
Google google.com
Ducati https://www.ducati.com/
KPMG kpmg.com
Bain https://www.bain.com/
McKinsey https://www.mckinsey.com/
Mayer Brown https://www.mayerbrown.com
MTV https://www.mtv.co.uk/
ChatGPT https://openai.com/index/chatgpt/
Twitter / X x.com
TikTok tiktok.com

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